Emma Rigby shows off dramatic new look as she pouts her way through press for new US TV show

By Fay Strang Published: 05:21 EST, 5 August 2013 | Updated: 10:46 EST, 5 August 2013 378 View comments While she is well known in the UK for her role in Hollyoaks, she is still relatively unknown in the US.

Looking lippy! Emma Rigby shows off dramatic look as she pouts her way through press for new US TV show

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While she is well known in the UK for her role in Hollyoaks, she is still relatively unknown in the US.

So ensuring she made an impact Emma Rigby got rather lippy as she attended an event as part of the Disney/ABC Summer 2013 TCA Press Tour in Los Angeles on Sunday.

Promoting her new US TV show Once Upon A Time In Wonderland the 23-year-old looked rather puffed up as she pouted away while dressed in a skintight leather dress.

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Pucker up: Emma Rigby showed off her lips while promoting her new TV show in LA on Sunday

Pucker up: Emma Rigby showed off her lips while promoting her new TV show in LA on Sunday

Emma, who made a name for herself playing Hannah Ashworth, certainly seems to have slotted right into the Hollywood lifestyle.

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With her blonde hair and big lips she fitted in with how many consider a typical LA woman to look.

The British star, who has always been known for her big grin, kept her lips natural, allowing their size do the talking, while she accentuated her eyes with heavy black eyeliner.

Leather lady: Emma turned heads wearing a tight deep red leather dress falling just below her knees Leather lady: Emma turned heads wearing a tight deep red leather dress falling just below her knees

Leather lady: Emma turned heads wearing a tight deep red leather dress falling just below her knees

Sophisticated: Emma has come along way since her days on Hollyoaks and fits right in in Hollywood

Sophisticated: Emma has come along way since her days on Hollyoaks and fits right in in Hollywood

  

Her long blonde hair had been straightened and fell sleekly on either side of her shoulders. 

While her make-up was certainly sexy, her dress also helped as the deep maroon number clung to her impressive figure.

Falling just below her knees and with long sleeves it proved to be a chic and sexy number at the same time.

Excited: In between some serious pouting Emma grinned away showing she was happy to be there Excited: In between some serious pouting Emma grinned away showing sExcited: In between some serious pouting Emma grinned away showing she was happy to be there he was happy to be there

Excited: In between some serious pouting Emma grinned away showing she was happy to be there

Completing her vampy look she wore a pair of metallic stilettos while she carried a small silver clutch. 

On Sunday the star was joined by her co-star Naveen Andrews, Michael Socha and Peter Gadiot to discuss the show at the Beverly Hilton Hotel.

Emma looks set to hit the big time once the show airs due to her role as the murderous Red Queen, which judging by the trailer sees her looking very seductive.

Vampy: Emma plays the Red Queen in the Once Upon A Time In Wonderland

Vampy: Emma plays the Red Queen in the Once Upon A Time In Wonderland

She is seen wearing a skimpy red basque, dramatic dark make-up and piercing berry lips as she battles against protagonist Alice – played by Sophie Lowe. 

The new ABC series, a spin-off of 2011's Once Upon A Time, will take place in a pre-curse world, and will see Alice tumble back down the rabbit hole for one last time to see if Wonderland truly is real.

Penned by Edward Kitsis and Adam Horowitz, the pilot was directed by Ralph Hemecker and shot on location in Vancouver earlier this year. 

Emma has been hotly in-demand since her Hollyoaks days drew to a close in 2010, during which time she won the British Soap Award for Best Actress for her portrayal of her alter-ego Hannah Ashworth's battle with anorexia.

After a string of UK television appearances, the Liverpool-born actress began filming new movie Plastic alongside Sebastian de Souza and Alfie Allen in Miami, Florida, in January.

Once Upon A Time in Wonderland premieres on October 10th on ABC in the US.

Emotional: Emma won a Best Actress Award for her portrayal of Hannah Ashworth's anorexia struggle in Hollyoaks

Emotional: Emma won a Best Actress Award for her portrayal of Hannah Ashworth's anorexia struggle in Hollyoaks

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